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Chinachem
Branding
Following its renovation, Central Market was reintroduced through a digital rebranding campaign supported by a social playbook. Bold visuals and urban storytelling were used to reposition the market as a lively city space, reconnecting people with the energy and character of Hong Kong.
Services
Graphic design, Branding, Digital campaign, Social Playbook
Result
Developed a social playbook that increased
online engagement by 320% among younger audiences.
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