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Cathay
Pacific
Digital Campaign
Developed the brand idea “Effortless to Travel” to express Cathay Pacific’s role in connecting Hong Kong with the world through seamless, enjoyable journeys. The concept reflects a travel experience that feels intuitive and effortless, from flying globally to exploring Hong Kong with ease.
Services
Graphic design, Digital campaign, Video Shooting& Editing
Result
Delivered 700% growth in quarterly engagement
and over 150% increase in new audience reach.
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